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SaaS Churn Benchmarks by Industry: 2026 MRR Retention Data

Industry-by-industry SaaS churn benchmarks across 15 sectors covering median gross churn, best-in-class rates, NRR, and top churn drivers. SMB SaaS churns at 5.2% monthly; enterprise at 1.8%. Data curated from public SaaS research (SaaS Capital, Recurly, KeyBanc, OpenView).

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