The Dream 100
100 people and platforms already have the attention of SaaS acquirers, PE analysts, and founders selling. Stop trying to build an audience from scratch — build relationships with the 100 who already own it.
The Outreach Playbook
- Identify — 100 names with audience size, overlap with "SaaS acquirer / PE analyst," contact method, tier.
- Research — Consume 3+ pieces of their content. Find the specific angle where ChurnLens complements without competing.
- First Touch — Personal email or DM. Reference specific content. Offer value first: free due diligence report, guest post, or podcast appearance.
- Follow Up — 5 touches. Most partnerships close on touch #3-5. Different angle each time: new data, new case study, new tool feature.
- Deliver — Over-deliver: free access, custom benchmark report for their audience, co-branded content. Make promoting ChurnLens the easiest yes.
Tier 1 — Acquisition Marketplaces
Where SaaS businesses are bought and sold. These are the highest-intent distribution channels.
The largest SaaS acquisition marketplace. Every buyer on this platform is a ChurnLens prospect. Integration play.
500K+ users. SaaS category is growing. Due diligence tools embedded in the listing flow = conversion machine.
Andrew Gazdecki's marketplace. 200K+ registered buyers. The "how to diligence a MicroAcquire deal" post writes itself.
Mid-market SaaS M&A advisory. Their due diligence process already includes churn analysis — we make it better.
SaaS-focused business brokerage. Their buyers need independent churn verification before closing.
Micro-SaaS marketplace. Bootstrapped buyers who can't afford a full due diligence team. ChurnLens is their team.
Tier 2 — PE/M&A Analyst Communities
Where the professionals who diligence SaaS deals daily hang out.
r/SaaS (Reddit)
The largest SaaS community. Every "should I buy this SaaS?" thread is a ChurnLens demo opportunity. Note: banned — use alternative routes.
PE/M&A LinkedIn Groups
Private equity, search fund, and M&A analyst groups. The professionals who do due diligence for a living.
Search Fund Communities
Entrepreneurship Through Acquisition (ETA). Search funders buying their first SaaS business. Perfect ICP.
SaaS Academy (Dan Martell)
SaaS founders learning to scale. Many are also buyers. The churn deep-dive is a natural guest topic.
MicroConf Community
Bootstrapped SaaS founders. Many have been approached to sell. ChurnLens helps them diligence their own business pre-sale.
Indie Hackers
The "I just bought a SaaS — here's what I wish I'd checked first" post. Real stories, real distribution.
Tier 3 — SaaS Metrics Thought Leaders
The people whose word on churn carries weight with buyers.
Defined SaaS churn metrics. His blog is the canonical reference. A co-authored piece on "churn due diligence" would be authoritative.
Smart Bear blog. His SaaS metrics writing is gospel. Perfect guest post target.
SaaS investor. His SaaS napkin and metrics frameworks shaped the industry. Partner for a churn benchmarking study.
Baremetrics Blog (Cancelled)
Published open SaaS metrics. Now shut down — the audience needs a new home for churn benchmarks. That's us.
ChartMogul Blog
SaaS metrics platform. Their audience is SaaS operators who eventually sell. "Pre-sale churn audit" guest post.
ProfitWell (Patrick Campbell)
SaaS pricing + retention. Their free tools attract buyers. Complementary integration.
Tier 4 — Due Diligence & Advisory
The consultants and firms that diligence SaaS deals for a living.
SaaS M&A Advisors
Independent advisors who guide SaaS acquisitions. They need churn analysis tools for their clients. Affiliate-ready.
Due Diligence Consultants
Freelance DD providers on platforms like Upwork. Give them ChurnLens as their churn-analysis weapon. Affiliate play.
Tech-Enabled Brokers
Brokers who offer "verified metrics" reports. ChurnLens is the independent verification layer they can resell.
SaaS Lawyers (M&A)
Lawyers handling SaaS acquisitions. They review churn data during DD. A lawyer who recommends ChurnLens = trust signal.
Tier 5 — Content Amplifiers
Newsletters, podcasts, and publications that reach SaaS buyers.
SaaSter / SaaStr
Jason Lemkin's SaaS community. The #1 SaaS content platform. A guest post on "the churn metric buyers miss" would reach millions.
Acquire.com Newsletter
Goes to every registered buyer. A "5 Churn Red Flags Before You Buy" piece is exactly what their readers want.
They Got Acquired Podcast
Stories of SaaS acquisitions. The "what I missed in due diligence" episode is our angle.
Built to Sell (John Warrillow)
The value-builder methodology. ChurnLens fits their "prepare your SaaS for sale" narrative perfectly.
Duuce (SaaS Valuations)
SaaS valuation data. Their audience wants to know what churn does to valuation. We have the data.
SaaS Group (PE)
Private equity SaaS aggregators. They buy multiple SaaS companies. They diligence at scale. ChurnLens + PE = natural fit.
Do you reach SaaS acquirers?
If your audience buys, sells, or diligence SaaS businesses, we want to partner. 30% recurring commission on every referral.
Join the affiliate program →