BUYER-SIDE DUE DILIGENCE FOR SAAS ACQUISITIONS

Your Next SaaS Acquisition
Is Hiding a 9.4% Churn Rate
— And It'll Cost You $340K

Sellers show you 2.3% logo churn and a clean cohort chart. The raw CSV tells a different story. We find the gap — before you wire the money.

Normally $49. One full Pro report. Money-back if we miss a red flag.

First-report offer: Full Pro analysis for $9. One per company.
THE HARD TRUTH

The Numbers They Show You
Are Not the Numbers That Matter

SaaS sellers optimize metrics for the pitch deck. Logo churn gets massaged. Revenue concentration gets buried. Annual-plan decay gets ignored. You inherit the mess — and you pay for it.

4.1×
Average gap between reported logo churn and real revenue churn in acquired SaaS businesses
68%
Of acquired SaaS companies have at least one whale customer exceeding safe concentration thresholds
$340K
What our founder lost buying a SaaS with "2.3% churn." The real number was 9.4%.
THE EPIPHANY

I Lost $340,000
Believing a Seller's
Spreadsheet

In 2022, I was 48 hours from wiring the money. The seller's deck showed 2.3% monthly churn. Clean cohort charts. "Sticky" enterprise logos. Everything checked out — on paper.

Three months post-close, renewals collapsed. Annual-plan customers walked. Two whales went dark. The "2.3%" was logo churn across a tiny base. The real revenue churn was 9.4%.

I didn't buy a SaaS business. I bought a leaking bucket — and it cost me $340,000 in lost value.

→ So I built the tool I wish I'd had.

"The number wasn't hidden in some secret database. It was sitting in the raw Stripe CSV the entire time. I just didn't know which six columns to look at — or that I even should look."

That CSV is the only source of truth. ChurnLens reads it so you don't have to.

THE CHURNLENS METHOD

Six Signals That Separate
a Good Deal From a Money Pit

Each one is a question sellers hope you never ask. Our report answers all six — directly from the raw data. No guesswork.

🔀

Churn Divergence Detector

The deadliest metric sellers hide. Compares logo churn vs. revenue churn — wide gaps reveal accounts bleeding cash even as headcount holds steady. This is the gap that cost us $340K.

⚠️

Concentration Vulnerability Index

Quantifies exactly how much of MRR sits with your top 3 accounts. A single whale leaving shouldn't erase your entire margin of safety.

📉

Annual-Plan Decay Projection

Annual subscribers are ticking time bombs at renewal. We model who's likely to cancel — and when — so you price that risk into the deal before you close.

🧟

Zombie MRR Detector

Paying customers who haven't logged in for 90+ days. Revenue that looks alive but is already dead. We flag every zombie dollar so you don't pay a multiple on it.

📊

Revenue Quality Scorecard

Composite A–F grade weighing retention, concentration, expansion, and growth trends. One letter that tells you whether to walk or wire.

🔍

MRR Trajectory Forensics

Separates new sales from declining cohorts. Headline MRR can be flat while the underlying base deteriorates. We show you both lines — the story behind the story.

WHAT'S AT STAKE

One Bad Deal Costs More
Than 1,000 Reports

Here's what getting it wrong actually costs. Compared to what ChurnLens costs.

Cost of Getting It WrongEstimated Damage
Overpaying by 20–40% on a $500K deal$100,000 – $200,000
Lost ARR from undetected churn (year 1)$45,000 – $95,000
Whale customer departure within 6 months$60,000 – $150,000
Opportunity cost — capital tied up in a lemonPriceless
ChurnLens full risk report: $9 (normally $49)

$9 to avoid a $100K+ mistake. That's the math.

DEAD SIMPLE

You're 3 Steps From
Knowing the Real Numbers

1

Export the CSV

Pull the target's raw subscription export from Stripe, Chargebee, or any billing platform. Don't clean it. Don't format it. Just send it.

2

We Run the Analysis

Our engine + a human analyst runs all six risk detectors against the raw data. No AI hallucinations. No automated guesswork.

3

You Get the Report

A detailed risk report lands in your inbox — Revenue Quality grade, red flags ranked by severity, and the exact numbers the seller didn't volunteer.

SAMPLE OUTPUT

What Your Risk Report
Looks Like

AcmeSaaS Inc.

Analysis Date: July 21, 2026

D+
Logo Churn (reported by seller) 2.3%
Revenue Churn (actual, from CSV) ▲ 9.4%
Churn Divergence Gap 7.1 pts — CRITICAL
Top 3 Customers / Total MRR 47% — HIGH RISK
Zombie MRR $4,250/mo (18% of base)
Annual Renewal Risk (12mo forecast) $28K at risk
MRR Growth Quality Stable — organic
PRICING

Start With One Report.
Scale When You're Screening Portfolios.

No contracts. No sales calls. Pick your tier and upload a CSV.

Single Report

Perfect for evaluating one deal

$9

Normally $49

  • 1 full CSV analysis with Pro report
  • All 6 risk detectors
  • Revenue Quality Scorecard (A–F)
  • Human-reviewed findings
  • PDF export
  • 48-hour turnaround
Get Your Report — $9

Dealmaker

For firms managing a deal pipeline

$199/mo

  • Unlimited CSV uploads
  • All Pro features
  • API access for bulk analysis
  • White-label reports
  • Multi-target comparison dashboard
  • 12-hour turnaround
  • Dedicated analyst
Go Dealmaker — $199/mo
🛡️

If We Miss a Red Flag,
You Don't Pay.

Here's how confident we are: if our report misses a churn divergence, a concentration risk, or a revenue decay signal that later costs you money — we refund your payment. No hoops. No "credit toward next month." Just your money back.

The risk is on us. Not on your deal.

WHAT BUYERS SAY

People Smarter Than Us
Use This Before They Wire Money

Ran a ChurnLens report on a deal I was about to close. Found a 5.7-point churn divergence and a whale that was 40% of revenue. I walked. Three months later that whale churned. The buyer who replaced me is now underwater.

Michael R.

SaaS Acquirer, MicroPE Fund

I used to spend 15 hours in Excel trying to reverse-engineer churn from a seller's CSV. ChurnLens does it in under a day and catches things I'd miss — especially the annual-plan decay modeling. It's now part of every LOI checklist.

Sarah K.

M&A Analyst, Tech Holdings

The zombie MRR detector alone paid for a year of the Pro plan. Found $9K/month of revenue from accounts that hadn't logged in for 120+ days. Renegotiated the deal price by $75,000.

David T.

Independent SaaS Buyer

TRUSTED BY BUYERS FROM MICROPE FUNDS SEARCH FUNDS PRIVATE EQUITY FAMILY OFFICES INDEPENDENT ACQUIRERS
FAQ

You Ask. We Answer.

Is this for sellers or buyers?
Buyers only. Period. ChurnLens is a buyer-side tool. We work exclusively for the acquirer — we have no relationship with the seller, no incentive to make a deal look good. Our only job is to find what the seller's deck left out.
What CSV format do you need?
Any raw subscription export. Stripe, Chargebee, Recurly, Paddle, Braintree — we take them all. Don't clean it. Don't reformat it. Send it raw. If the file has subscription start dates, amounts, customer IDs, and status fields, we can work with it.
How is this different from Baremetrics or ChartMogul?
Those are seller-side dashboards — they show the seller what they want to see. ChurnLens is buyer-side forensics. We don't track ongoing metrics; we dissect one CSV to find what summary dashboards obscure. Different tool, different side of the table.
How fast do I get the report?
Single-report: 48 hours. Pro: 24 hours. Dealmaker: 12 hours. Each report is reviewed by a human analyst — we don't auto-generate and hope for the best.
What if the seller won't share the raw CSV?
That's a red flag in itself. Serious sellers share their data. If they won't, ask yourself what they're protecting. But we've found most sellers will provide the CSV once you frame it as standard due diligence — just like reviewing financials.
Do you store or share the CSV data?
Never. CSV files are deleted after the report is delivered. We do not retain, resell, aggregate, or benchmark against your data without explicit opt-in. Your deal data stays your deal data.

Don't Buy Blind.

The difference between a great acquisition and a $340,000 mistake is six columns in a CSV file. Send yours. We'll find what the seller didn't tell you.

Send Your First CSV — Just $9

Risk-free. If we miss a red flag, you don't pay.

First full Pro report — only $9 Get Your Report →