TL;DR: Enter your email to get the free 23-point buyer-side churn audit checklist, a sample ChurnLens risk report on a synthetic $48K MRR SaaS target, a hidden-churn cheat sheet covering 7 seller tricks, and a revenue-quality scorecard template.
Get the 23-point buyer-side churn audit checklist sellers hope you never ask for — plus a full sample ChurnLens risk report on a synthetic $48K MRR target where headline churn hides 47% revenue decay.
No waiting. Read it below right now — the sample report and cheat sheet are in your inbox for deeper reference.
Want the reasoning behind the 23 points? The 12-minute masterclass walks through how the reported-vs-real churn gap opens up and how each of the five risks closes it, and the 5-Risk walkthrough shows the method applied end to end.
You just got the 23-point checklist. That’s the manual way — two to four hours in a spreadsheet, per target. If you have a deal on your desk right now, the other option is to send us the CSV once for $9 and have all five risks computed and reviewed for you. No subscription.
One-time payment, no subscription. Upload link by email within 24h.
Running several deals a month? Pro is $49/mo.
Yes. The checklist, sample report, and cheat sheet are free. We monetize the ChurnLens tool itself (send your own CSV and get a full risk report). The checklist is our way of earning your trust first.
Most DD checklists cover legal, financial, and operational risk. This one covers the revenue durability layer that buyers consistently miss — the layer where sellers hide churn through cohort selection, downgrade exclusion, and zombie MRR. If your checklist doesn't have all 23 points, you have a blind spot.
The checklist is plain English. You ask the seller for their subscription export (CSV) and run through the 23 points. The sample report shows you exactly what the output looks like. No code required to use the checklist — that's the point.
No. You get the checklist immediately, then a 5-day email series walking through the biggest hidden-churn risks (one per day, each actionable). After that, occasional SaaS M&A insights. Unsubscribe in one click from any email.
Hidden churn is revenue decay that headline metrics conceal: customers on annual plans who have already stopped using the product, paid accounts sitting inactive, or revenue concentrated in a few logos about to leave. A SaaS business can show flat MRR while its real retention is collapsing. ChurnLens surfaces these signals before you buy, so you price the deal on true revenue quality.
ChurnLens analyzes five dimensions: revenue concentration, logo retention, annual-plan churn risk, inactive paid accounts, and MRR decline patterns. Each is weighted into a single 0-100 revenue-quality score benchmarked against comparable SaaS businesses. The score tells an acquirer whether reported MRR is durable or propped up by customers who are one renewal away from leaving, all before the deal closes.
Purchase price is usually a multiple of recurring revenue, so overstated retention directly inflates what you pay. A business with 20% hidden annual-plan churn is worth far less than its MRR implies. Buyers who skip churn diligence discover the decay only after closing, when it is too late to renegotiate. ChurnLens gives that visibility during the evaluation window instead.
Watch for revenue concentrated in a handful of accounts, a widening gap between signups and active users, annual contracts that never renew, and MRR that grows only through discounting. Each pattern signals fragile revenue. ChurnLens automatically flags these red flags from uploaded revenue data and ranks them by how much they threaten the durability of the recurring revenue base.
| Risk dimensions scored | 5 |
|---|---|
| Revenue-quality score range | 0-100 |
| Built for | Acquirers, PE, founders |
📥 Free SaaS Due Diligence Checklist
The exact 23-point checklist PE analysts use before acquiring SaaS businesses. 5-minute read.
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