The complete walkthrough showing how raw subscription data reveals the $340K gap before you wire the money — and the 5 risks every SaaS acquirer must check.
Most SaaS acquisitions close with the seller's churn number as gospel. They say 2%. The CIM says 2%. The broker nodded at 2%. And you — the buyer — wire the money based on that number. Then four months later, you pull the raw subscription CSV and find 9.4%. Not 2%. Not close. And the gap between what you paid and what it's actually worth? $340,000.
Ask yourself: when was the last time you verified a seller's churn claim against the raw subscription CSV — not the summary dashboard, not the MRR waterfall chart, but the actual transaction-level data?
The One Thing: A buyer-side churn analysis that reads raw CSVs and detects the gap between reported and actual churn — before the money moves.
I bought a SaaS with 2.3% reported churn. The real number was 9.4%. Over four times what the CIM said. That gap was worth $340,000 — and I didn't find it until four months after the wire. Here's what every buyer discovers the hard way.
The Confidential Information Memorandum looks professional. Charts. Footnotes. A broker's logo. But the churn number in that document was calculated by someone incentivized to make it look good — not by someone who would lose money if it's wrong. You are the only person in the deal who loses if churn is higher than reported.
What actually reveals it: Logo churn analysis on the raw CSV — matching customers month-to-month, not trusting the aggregate.
You ask for the data. The seller sends a cleaned-up export with annual plans collapsed, zombie accounts removed, and involuntary churn filtered out. By the time you notice what's missing, you've already negotiated price based on the wrong denominator. Diligence without the right tool is just confirmation bias with spreadsheets.
What actually reveals it: Revenue concentration analysis — if 40% of MRR comes from 3 customers, the business is a single-churn-event away from disaster.
Brokers are paid by the seller. Their verification is a sanity check, not a forensic audit. They don't lose money if the churn is 4x higher than reported. They close the deal and move on. The only person who pays for the gap is you — four months later, when the numbers don't add up.
What actually reveals it: The A–F Revenue Quality Score — a single letter grade that benchmarks the target against acquisition standards.
Here's what you actually get. Not a dashboard. Not a report. A verdict — before you wire the money.
🛡️ Risk-Free Guarantee: If ChurnLens misses a churn gap greater than 2x reported, we'll audit your next deal free.
Free tier: 1 CSV analysis/month · No credit card · 3-minute report
A quiet movement of SaaS acquirers who verify before they wire — and sellers who discover their real numbers before they list.
80% of SaaS acquisitions overpay for churn risk. The average gap between reported and real churn is 4.2x. On a $1M deal, the average overpayment is $340,000.
We measure in deals saved, not reports generated. Every CSV uploaded is a $340K gap that didn't transfer to the buyer's balance sheet.