TL;DR: ChurnLens has three tiers: Starter is free (1 CSV analysis per month), Pro is $49/month or $499/year (10 CSVs per month, cohort trends, industry benchmarks), and Dealmaker is $199/month or $1,999/year (up to 40 CSVs per month, multi-target comparison, white-label reports). A one-time single analysis costs $9. Every tier includes logo churn, revenue churn, concentration risk, and revenue quality scoring.
Free for indie acquirers. Premium for M&A advisors running 5+ deals per year. Every tier includes logo churn, revenue churn, concentration risk, and revenue quality scoring.
✓ Multi-target comparison (delivered as one combined report)
○ API access — on the roadmap, not yet available
✓ White-label report branding
✓ Dedicated Slack support
○ Deal-flow tracking — on the roadmap, not yet available
★ ONE-TIME OFFER
Need to run ONE analysis right now?
Get the Pro report for $9 (one-time, no subscription) — send us a single CSV, we run the human-reviewed analysis. You'll get an upload link by email within 24h. Report in 2 business days. Keep the PDF forever.
We reply within 24h. No recurring charges. You keep the report forever. See a sample report →
Pricing FAQ
What kind of CSV do I need?
A standard subscription export: columns for customer ID, MRR, plan type, signup date, and status. We accept any format and map the fields for you. See our guide for exactly what to ask the seller for.
Can I cancel anytime?
Yes. Monthly plans cancel instantly. No contracts, no exit fees. You keep access to any reports generated during your billing period.
Is my data secure?
We never store your raw subscription data beyond the analysis. Reports are generated in-memory and you can delete any saved report at any time. ChurnLens is an independent one-person operation with no SOC 2 certification — if your process requires one, tell us before you send any data.
What if I don't know how to read a churn report?
Every report comes with an executive summary in plain English: "This deal is a buy / this deal needs a discount / this deal is a pass." The benchmark comparison tells you how the target compares against industry peers. You don't need to be a churn expert to use ChurnLens.
What payment methods do you accept?
For Pro and Dealmaker plans, we can invoice via Stripe (credit card, ACH) or wire transfer for annual enterprise commitments.
Hidden churn is revenue decay that headline metrics conceal: customers on annual plans who have already stopped using the product, paid accounts sitting inactive, or revenue concentrated in a few logos about to leave. A SaaS business can show flat MRR while its real retention is collapsing. ChurnLens surfaces these signals before you buy, so you price the deal on true revenue quality.
How does ChurnLens score revenue quality?
ChurnLens analyzes five dimensions: revenue concentration, logo retention, annual-plan churn risk, inactive paid accounts, and MRR decline patterns. Each is weighted into a single 0-100 revenue-quality score benchmarked against comparable SaaS businesses. The score tells an acquirer whether reported MRR is durable or propped up by customers who are one renewal away from leaving, all before the deal closes.
Why do SaaS acquirers need due diligence on churn?
Purchase price is usually a multiple of recurring revenue, so overstated retention directly inflates what you pay. A business with 20% hidden annual-plan churn is worth far less than its MRR implies. Buyers who skip churn diligence discover the decay only after closing, when it is too late to renegotiate. ChurnLens gives that visibility during the evaluation window instead.
What red flags should I check before buying a SaaS business?
Watch for revenue concentrated in a handful of accounts, a widening gap between signups and active users, annual contracts that never renew, and MRR that grows only through discounting. Each pattern signals fragile revenue. ChurnLens flags these patterns in the subscription data you send and ranks them by how much they threaten the durability of the recurring revenue base.
Key facts
Risk dimensions scored
5
Revenue-quality score range
0-100
Built for
Acquirers, PE, founders
Key terms, defined
Revenue concentration
The share of total revenue coming from the largest customers — high concentration is a churn and valuation risk.
Logo retention
The percentage of customers (logos) retained over a period, independent of expansion revenue.
Net revenue retention (NRR)
Revenue retained from existing customers including expansion and contraction, expressed as a percentage.
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