What Is Churn Risk Score?

Definition: A composite metric that estimates the probability of significant customer churn in the next 12 months.

Understanding Churn Risk Score

ChurnLens' Churn Risk Score combines revenue concentration, logo retention trends, inactive account ratios, and MRR trajectory into a single 0-100 score. Below 30 means 'caution warranted.' Above 70 means 'revenue quality is strong.'

How ChurnLens Analyzes Churn Risk Score

ChurnLens automatically calculates churn risk score from raw SaaS billing data, providing acquirers with instant, objective metrics instead of founder-provided numbers.

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FAQ

What is churn risk score?

A composite metric that estimates the probability of significant customer churn in the next 12 months.

Why does churn risk score matter for SaaS acquisitions?

ChurnLens' Churn Risk Score combines revenue concentration, logo retention trends, inactive account ratios, and MRR trajectory into a single 0-100 score.