Definition: The percentage of customer accounts (logos) retained over a period — distinct from dollar-based net retention.
Logo retention reveals customer satisfaction separate from expansion revenue. A company can show 120% NRR while losing 30% of its customers — the remaining ones are just spending more. Logo retention below 80% annually is a red flag for acquirers.
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Try ChurnLens Free →The percentage of customer accounts (logos) retained over a period — distinct from dollar-based net retention.
Logo retention reveals customer satisfaction separate from expansion revenue.