Definition: The percentage of recurring revenue retained from existing customers, including expansion, contraction, and churn.
NRR above 100% means existing customers are expanding faster than they churn — the hallmark of a healthy SaaS. But NRR alone can mask logo churn. A company with 120% NRR and 30% logo churn is riskier than one with 105% NRR and 5% logo churn.
ChurnLens automatically calculates net revenue retention (nrr) from raw SaaS billing data, providing acquirers with instant, objective metrics instead of founder-provided numbers.
Analyze revenue concentration, logo retention, and hidden churn before you buy. Free SaaS due-diligence tool.
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NRR above 100% means existing customers are expanding faster than they churn — the hallmark of a healthy SaaS.