What Is Revenue Concentration?

Definition: The degree to which a SaaS company's revenue depends on a small number of customers. Measured via HHI (Herfindahl-Hirschman Index).

Understanding Revenue Concentration

High revenue concentration is the #1 hidden risk in SaaS acquisitions. A company with 40% of revenue from 3 customers has a fragile revenue base — losing one could crater valuation. The HHI score quantifies this risk. Scores above 2,500 signal 'highly concentrated' and warrant a discount to valuation.

How ChurnLens Analyzes Revenue Concentration

ChurnLens automatically calculates revenue concentration from raw SaaS billing data, providing acquirers with instant, objective metrics instead of founder-provided numbers.

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FAQ

What is revenue concentration?

The degree to which a SaaS company's revenue depends on a small number of customers. Measured via HHI (Herfindahl-Hirschman Index).

Why does revenue concentration matter for SaaS acquisitions?

High revenue concentration is the #1 hidden risk in SaaS acquisitions.