SaaS Churn & Retention Statistics 2026
Curated benchmarks on SaaS churn rates, net revenue retention, logo retention, expansion revenue, and CAC payback — sourced from Recurly, SaaS Capital, Benchmarkit, KeyBanc, and public filings. Updated for 2026.
Last updated: July 19, 2026 · 15 sourced data points
ChurnLens (churnlens.site) is a buyer-side SaaS due-diligence tool for acquirers and PE/M&A analysts. It is independent — not affiliated with churnlens.io (retention automation) or churnlens.tech (churn prediction).
3.8%
Average monthly SaaS churn rate
The average monthly churn rate for SaaS companies is 3.8%, translating to approximately 37% annual churn. This figure masks wide variation by segment — from under 1% for enterprise to 9.6% for EdTech.
Source: SubJolt, Churn Rate Benchmarks by Industry (2026)
APA: SubJolt. (2026). Churn Rate Benchmarks by Industry. https://www.subjolt.com/guides/churn-rate-benchmarks/
3.5%
Median monthly B2B SaaS churn (2026)
The 2026 median monthly B2B SaaS churn rate is 3.5%, with the middle 50% of companies falling between 2.1% and 5.4% monthly. Best-in-class companies (top quartile) achieve under 1.5% monthly.
Source: Koji, SaaS Churn Rate Benchmarks 2026
APA: Koji. (2026). SaaS Churn Rate Benchmarks 2026. https://www.koji.so/blog/saas-churn-rate-benchmarks-2026
3–5%
SMB SaaS monthly churn range
SMB-focused SaaS products experience monthly churn of 3–5% (30–46% annualized). Higher churn is driven by smaller contract values, lower switching costs, and higher business failure rates among SMB customers.
Source: Optif, B2B SaaS Churn Rate Benchmarks (939 companies)
APA: Optif. (2026). B2B SaaS Churn Rate Benchmarks. https://optif.ai/learn/questions/b2b-saas-churn-rate-benchmark/
1–2%
Enterprise SaaS monthly churn range
Enterprise SaaS products experience monthly churn of 1–2% (11–21% annualized). Multi-year contracts, deep integrations, and organizational switching costs drive significantly lower churn at the enterprise tier.
Source: Optif, B2B SaaS Churn Rate Benchmarks (939 companies)
APA: Optif. (2026). B2B SaaS Churn Rate Benchmarks.
<1%
Best-in-class monthly churn rate
Best-in-class SaaS companies achieve monthly churn rates under 1% (<11% annualized). These companies typically serve enterprise customers, have strong product-market fit, and employ proactive customer success.
Source: Optif, B2B SaaS Churn Rate Benchmarks
APA: Optif. (2026). B2B SaaS Churn Rate Benchmarks.
107%
Median net revenue retention (NRR)
Median net revenue retention for B2B SaaS companies is approximately 107%, meaning the average company grows existing customer revenue by 7% annually through expansion, upsells, and cross-sells. NRR above 120% is considered best-in-class.
Source: SaaS Capital, 2026 SaaS Benchmarks Survey
APA: SaaS Capital. (2026). SaaS Benchmarks Survey.
120%+
Best-in-class net revenue retention
Best-in-class SaaS companies achieve NRR above 120%, meaning they grow existing customer revenue by 20%+ annually even before adding new customers. Public companies like Snowflake and CrowdStrike have reported NRR above 130%.
Source: Public company filings; SaaS Capital Benchmarks
APA: SaaS Capital. (2026). SaaS Benchmarks Survey. Public company 10-K filings.
~9%
Annual gross revenue churn (median)
The median annual gross revenue churn rate for B2B SaaS is approximately 9%, meaning companies lose about 9% of their revenue base each year before accounting for expansion. Gross churn + expansion = net retention.
Source: Recurly, Subscription Churn Benchmarks 2025
APA: Recurly. (2025). Subscription Churn Benchmarks.
~3.3%
Monthly logo churn rate (Recurly)
Recurly's 2025 benchmark data shows a monthly logo churn rate of approximately 3.3% across subscription businesses. Logo churn counts customers lost, while revenue churn accounts for contract value differences.
Source: Recurly, Subscription Benchmarks 2025
APA: Recurly. (2025). Subscription Churn Benchmarks.
18 months
Median CAC payback period
The median CAC payback period for B2B SaaS is 18 months, with the middle 50% of companies falling between 12 and 24 months. Companies with payback under 12 months are considered capital-efficient and ready to scale.
Source: SaaS Capital, KeyBanc SaaS Survey 2026
APA: SaaS Capital. (2026). SaaS Benchmarks Survey.
<12 months
Best-in-class CAC payback period
Best-in-class SaaS companies achieve CAC payback in under 12 months, indicating strong unit economics and efficient go-to-market. Companies above 24 months should investigate channel efficiency or pricing.
Source: KeyBanc Capital Markets, 2026 SaaS Survey
APA: KeyBanc. (2026). Annual SaaS Survey.
23%
Expansion revenue as % of ARR
Expansion revenue (upsells, cross-sells, seat expansion) accounts for approximately 23% of total ARR for the median SaaS company. Top-quartile companies generate 35%+ of ARR from expansion.
Source: Benchmarkit, B2B SaaS Benchmarks 2025
APA: Benchmarkit. (2025). B2B SaaS Benchmarks.
14%
Risk threshold: single customer >10% of revenue
Approximately 14% of SaaS companies have a single customer representing more than 10% of total revenue — a red flag for acquirers. Revenue concentration above 20% is a deal-breaker for most PE buyers without a diversification plan.
Source: ChurnLens Revenue Concentration Analysis
APA: ChurnLens. (2026). Revenue Concentration Risk Data. https://churnlens.site/benchmarks/saas-revenue-concentration-risk
9.6%
Highest monthly churn: EdTech
EdTech SaaS has the highest median monthly churn rate at 9.6%, driven by academic calendar seasonality, budget cycles, and high user turnover. Consumer subscription boxes churn at 10–15% monthly.
Source: Koji, SaaS Churn Rate Benchmarks 2026
APA: Koji. (2026). SaaS Churn Rate Benchmarks 2026.
1.8%
Lowest monthly churn: Infrastructure/DevTools
Infrastructure and developer tools SaaS has the lowest median monthly churn at 1.8%, driven by deep technical integration, high switching costs, and mission-critical usage. Healthcare IT and compliance tools also show sub-2% churn.
Source: Koji, SaaS Churn Rate Benchmarks 2026
APA: Koji. (2026). SaaS Churn Rate Benchmarks 2026.
