Customer LTV Calculator

Calculate customer lifetime value with churn-adjusted projections. Know what each customer is truly worth.

Free Customer LTV Calculator

Calculate customer lifetime value with churn-adjusted projections. Know what each customer is truly worth.

LTV = ARPA × gross margin × (1 ÷ monthly churn rate)
Customer lifetime value
Enter your numbers above.

What the number doesn't tell you

The number is only half the job. Here's what to ask the seller next.

This tool tells you what the data says. The 23-point buyer-side churn audit checklist tells you what to request, in what order, and which answers are red flags — the list to work through before you sign an LOI.

  • The 23-point pre-LOI checklist
  • The 7 hidden-churn tricks cheat sheet
  • A full sample risk report on a synthetic $48K MRR target

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Expected lifetime
1 ÷ monthly churn
LTV : CAC
3:1 is the common rule of thumb
CAC payback
months of gross profit
Lifetime revenue
before gross margin

A caution on lifetime. 1 ÷ churn assumes churn stays constant forever. Real cohorts churn hardest early and then flatten, so treat this as a ceiling rather than a forecast. The same maths is open source at saas-metrics.

How It Works

Why This Tool Is Free

We built this free tool because saas revenue quality & churn risk due diligence. The more people who understand the value of proper analysis, the more businesses we help. If you find this useful, consider exploring our full platform.

Ready for the Full ChurnLens Platform?

This free tool is just a preview. The full platform gives you comprehensive analysis, reporting, and monitoring.

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Frequently Asked Questions

Is the Customer LTV Calculator really free?

Yes, 100% free. No signup, no credit card, no watermark. We offer this because saas revenue quality & churn risk due diligence.

Do you store my data?

No. All calculations happen in your browser. Nothing is sent to our servers or stored.

Can I use this for commercial purposes?

Yes. Use the results for your business, reports, or client work. No attribution required.

Methodology: how this customer ltv calculator works

This free customer ltv calculator tool gives you a quick, no-signup assessment based on the inputs you provide. The methodology behind it is the same one ChurnLens uses in full buyer-side due diligence, just applied to summary inputs rather than a complete revenue ledger. The output is directional — it tells you whether the numbers you have suggest a healthy business or one with structural churn risk — and it is designed to be conservative, erring on the side of flagging potential problems.

The limitation of any summary-input tool is that it cannot detect the patterns that only emerge from customer-level data: zombie accounts, cohort decay curves, concentration in specific logos, and renewal-cliff timing. Those require the full monthly MRR-by-customer ledger that ChurnLens's paid analysis ingests. Use this free tool as a first-pass screen; if it flags anything concerning, the next step is to send the full ledger for the complete reconstruction.

The formulas and benchmarks used here are transparent and documented across the ChurnLens learn hub. There is no black box — the goal is to give you the same arithmetic a buyer's diligence team would run, in a format you can use immediately.

Key terms, defined

Revenue concentration
The share of total revenue coming from the largest customers — high concentration is a churn and valuation risk.
Logo retention
The percentage of customers (logos) retained over a period, independent of expansion revenue.
Net revenue retention (NRR)
Revenue retained from existing customers including expansion and contraction, expressed as a percentage.

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9%
Median B2B SaaS revenue churn
88%
Median gross revenue retention
23
Audit Checklist Points

The seller's churn number is almost always wrong. Send the CSV and find out before you wire.

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