The Churn Divergence Detector

Computes logo churn and revenue churn separately and compares them. Losing 5% of logos is fine; losing 5% of logos representing 40% of MRR is a dealbreaker. The divergence between the two is itself the signal — and it is the single most common way a seller's headline churn understates real revenue erosion.

Part of the ChurnLens 5-Risk Buyer-Side Method →

What it is

Computes logo churn and revenue churn separately and compares them. Losing 5% of logos is fine; losing 5% of logos representing 40% of MRR is a dealbreaker. The divergence between the two is itself the signal — and it is the single most common way a seller's headline churn understates real revenue erosion.

What it looks for in the data

The detector decomposes the target's customer base and computes two rates side by side: logo churn (what fraction of customers left) and revenue churn (what fraction of MRR left). It then surfaces accounts where the revenue impact of churn is disproportionate to the logo count. The signal is the gap, not either number alone.

Related diagnostic lenses

• The Concentration Vulnerability Index
• The Annual-Plan Decay Projection
• The Zombie MRR Detector
• The Revenue Quality Scorecard
• The MRR Trajectory Forensics