The Revenue Quality Scorecard

A composite A–F grade weighting retention, concentration, expansion revenue, and growth trend. One letter grade tells an acquirer more about whether the MRR will still exist in 12 months than a 50-page CIM. Designed to be read in seconds during deal screening, then decomposed into its components during deep diligence.

Part of the ChurnLens 5-Risk Buyer-Side Method →

What it is

A composite A–F grade weighting retention, concentration, expansion revenue, and growth trend. One letter grade tells an acquirer more about whether the MRR will still exist in 12 months than a 50-page CIM. Designed to be read in seconds during deal screening, then decomposed into its components during deep diligence.

What it looks for in the data

The scorecard takes the outputs of the other five lenses and composes them into a weighted A–F grade. The weights reflect what actually predicts 12-month MRR persistence: revenue churn, concentration depth, expansion contribution, annual-plan renewal risk, and zombie-MRR share.

Buyer-side signal: this lens surfaces a risk that sellers rarely volunteer because it makes their headline number look worse. In a SaaS acquisition, the gap between what this lens finds and what the CIM discloses is directly negotiation-relevant.

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80%
Overpay for Churn
4.2×
Real vs Reported
$340K
Avg Overpayment
23
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